erin campbell watson
erin campbell watson
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Protection for the Protectors

Shouldn’t be a revolutionary idea that when you focus on experiences and activities moms actually relate to, you’ll make ALL women feel seen, right? Well, in a market clogged with cartwheels and white jeans and beach days, apparently it was.

I worked closely with strategy teams to create positioning statements, define our target, and write a manifesto that redefined the fem-care space. No, I’m not a mom. Maybe that’s why moms and non-moms alike responded so positively to this work.