First we introduced the world to Steve
…and his famously fresh family, who all had their own thing, too.
Then we teased the new look and tone on social media with posts that playfully celebrated Wally, the brand, and its legacy.
And finally, we celebrated the new campaign at a 50th Anniversary Block Party on the streets of Hollywood that paid tribute to Wally Amos’s original ‘70s style parties, so everyone could feel famous for a day.
