erin campbell watson
erin campbell watson
To launch Confidence in Your Beauty Sleep Serum, we needed to let everyone know that it’s a different kind of serum - the triple antioxidant blend works while you sleep and while you’re awake, for 24/7 antioxidant protection. That means a glow, and a confidence, that lasts all day long. We interviewed real women about the benefits they observed from using the product and tied those back to measurable product benefits and ingredient stories. And we consulted with brand directors and product designers to accurately shoot the formula and application of the serum to show off its unique texture.
