Playtex Clean Comfort is a new kind of tampon that celebrates the drive to keep getting better. Bit by bit. Day by day. With a dual cardboard and plastic applicator, it's the same period protection you’ve come to know and love, but it’s a little better for the planet. Which is better for you, too. Changing your tampon isn’t going to change the world, but it might make yours a little bit better. And trying a little harder, doing a little more good for the earth, shouldn’t have to mean getting uncomfortable.
This product launch started small — with a relatable truth and an influencer campaign. We briefed and partnered with top-tier influencers to create content that made the idea of eco-friendly daily hacks super attainable, and positioned switching to a tampon with 40% less plastic waste as part of living a more sustainable lifestyle our audience could feel good about.
Once the TikTok girlies were on board, we made it official with a launch video and an all-female production.
